Jump to content
The King of Hate Forums

Is being a "variety streamer" just a marketing gimmick?


Recommended Posts

The more I think of it the more it seems like just a buzzword for Phil to use as a way to show he's a "snowflake" when he's really not. Sure you have people who are known to prioritize fad games like Fall Guys, Fortnite, and the recent Among Us, but I don't think I've ever seen anyone play "just one game" for their entire streaming career. Even then I wouldn't consider Phil's output to be all that varied by comparison considering most are either recent triple A releases that go on longer than they should (Why force people to wait days for Crash 4 when you have less than 2 hours left) that everyone else is already playing or the same few boring "chill stream" games every week that barely anybody wants with the only change up being surprise "filler" games like Amnesia used to bridge the space before the next "major release". I don't know, it's just you look at other let's players like Oneyplays or the Vinesauce guys, hell, any vtuber and you'll see a much wider range of games being played without feeling like the good stuff is being passed by.

  • Upvote 1
Link to post
Share on other sites

     Variety doesn't matter as much as niche when it comes to streaming. Every streamer has their own niche, such as 'being the best' (or just top 1%), having a certain personality, being an E-girl and many others. When a streamer promotes the (desirable) niches that they have and consistently streams reasonable games, they will succeed. The thing is that Phil has never promoted his niche successfully and his obstinacy has gotten in his way. Phil has recently tried to say that "ya, I'm that guy" by flourishing the recent tweet (https://twitter.com/Xbox/status/1313939945913024513) by the official XBOX account, but that was too little and too late on his part.

     If Phil would've just started out with a "DSP sucks at:" series and acknowledged his shortcomings instead being pigheaded, he would be making at least 10x compared to what he's making now. To give this anecdotal context, let's compare Phil to DashieGames (DG) on Youtube. DG started about a year later than Phil on YT, both have similar skill levels and both have unique personalities. Phil YT subs: ~200K / DG: 5.5M and DG make more in a day than Phil makes streaming a whole month. The main difference is that DG harnessed his personality (loud and raging at games) in positive and relatable way compared to Phil who made his personality abrasive and rubbed a lot of people the wrong way over the years.

     Overall, the abrasiveness of his personal conduct and his doubling down to fight the backlash is why Phil currently has an army of trolls against him and is still not financially sound. There's ways for him to make his personality more relatable, but that has to start with him not being an insufferable fool (many, many examples can be listed). I'm no social butterfly myself, but I do know how to sell things. The main goal of a streamer is for them to sell themself and you have to understand your niche(s) to be successful at that.

 

Link to post
Share on other sites

I think you meant to say that he's indeed a "snowflake", if it means someone who believes they're special while they're really not.

I believe that he's unique in the sense that he's one of the few people I know of, that uploads the sheer amount of hours into his channel, because he's a full-time streamer, so that has a lot of potential: he can cater to a greater audience. However he seems to take more time for completing a game, or drop it if exhausted its popularity, (with examples like "Animal Crossing" & "Fire Emblem", where the people in chat I've seen just wanted them to end); it's also no secret that a significant percentage of the footage goes to his Prestream-segments, (lost for the breaks); and this "chill-mentality" sometimes when he focuses for example on getting all the items/not getting quickly into action, (some have complained about this). He's also unique because he doesn't edit the videos, when a lot of other variety-streamers I've watched, heavily edit them. But they also rely on Youtube, with Twitch/live-streams being the secondary focus, with Phil it's the opposite.

So at this point he needs to try new things to gain new potential contributors, or what he seems to have decided to do, stick to his consolidated audience, ("the silent majority" that tells him things, even if the majority of chat/Forum members disagree). I find it difficult seeing someone new to Phil, and sticking upon stumbling an “Animal Crossing” stream.

In any case, “Variety-streamer” is arguably what he is, just like thousands of others, which means very little. What he is, is a "Raw-Gameplay-Full-Time-Streamer-Non-Specialised-Gaming-Genre-Except-Maybe-For-Street-Fighter-(Not-5)-On-Fridays".

Link to post
Share on other sites
8 hours ago, RKX said:

Is being a "variety streamer" just a marketing gimmick?

The more I think of it the more it seems like just a buzzword

yes

5 hours ago, WingzPullinStringz said:

The thing is that Phil has never promoted his niche successfully

He promoted his niche successfully. It's just not a game niche.

Link to post
Share on other sites
On 10/15/2020 at 9:01 PM, MoraMoria said:

He's also unique because he doesn't edit the videos, when a lot of other variety-streamers I've watched, heavily edit them. But they also rely on Youtube, with Twitch/live-streams being the secondary focus, with Phil it's the opposite.

Lots of streamers do so well they can eventually afford to hire an editor for their videos. Youtube has made that process very easy now, since you can give certain individuals access to production related features of your account.

 

Here's a metric that's very alarming: DSP gaming had 100K subs in 2012, but he hasn't broken 200K subs to this date. 8 years of consistent uploads with 100K subs to start with, yet he can't get a net gain of 100K subs? That's terrible by any standard. He really needs to try new things, like you said.

Edited by WingzPullinStringz
Link to post
Share on other sites
35 minutes ago, WingzPullinStringz said:

Here's a metric that's very alarming: DSP gaming had 100K subs in 2012, but he hasn't broken 200K subs to this date. 8 years of consistent uploads with 100K subs to start with, yet he can't get a net gain of 100K subs? That's terrible by any standard. He really needs to try new things, like you said.

I made a thread a while ago on how to improve DSPGaming, and it got removed for some reason. That tells you all you need to know.

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
  • Recently Browsing   0 members

    No registered users viewing this page.

×
×
  • Create New...